How to get more solar leads
Solar companies often rely on bought leads that are sold to several installers and go cold quickly. The homeowners worth most are the ones who search for a local installer themselves, because they are further along and already looking for someone trustworthy. Here is how to win more of them.
Where good solar leads come from
- Homeowners searching for a local installer after doing their own research
- Referrals from happy customers comparing bills with neighbors
- Battery and backup power searches, especially after outages
- Repair and service searches from owners of orphaned systems
- Trade partners such as roofers and electricians
Win the local search
- Look established. A complete Google Business Profile with your real address, years in business, photos of finished installs and your crews.
- List every service: residential solar, commercial solar, battery storage, repair, monitoring, panel cleaning.
- Answer the questions homeowners ask on your website: incentives, payback, net metering in your state, batteries, roof suitability. Clear answers rank and build trust.
Make reviews do the convincing
Solar buyers have heard horror stories. Reviews that describe the process, the permit and inspection, the crew and the first electricity bill are your strongest sales tool. Ask after the system is switched on and again after the first bill. Our review request templates can be adapted for this.
Turn customers into referral sources
A homeowner with a low electricity bill is a walking advertisement. Stay in touch after installation, send a simple note at the one year mark, and make referrals easy.
Build trade partnerships
Roofers see roofs that suit solar and roofs that need replacing first. Electricians install panels and EV chargers. A good relationship with a few local trades can bring steady, warm introductions.
Get named by AI assistants
People increasingly ask AI tools which solar installers nearby are reputable. Consistent details across Google, Bing, Apple Maps and the main review sites help. See how to get recommended by AI search.
If you would like the search side handled, see our solar SEO service, or get your free Maps audit.
Questions owners ask
Why are bought solar leads so poor?
Many are generated by broad ads and sold to several installers, so you are competing on speed and price from the first minute. Homeowners who find you themselves have usually done some research and want a local company they can trust.
Do referral programs work for solar?
Yes. Happy solar customers talk about their bills with neighbors and friends. A simple, clear thank you for referrals, within your state's rules, can become a steady source of warm leads.
Should we offer repair for systems we did not install?
It can be a strong source of work. Many homeowners have systems from installers that have closed, and repair often leads to battery or upgrade sales later.
Find out who is getting your calls
The free Maps audit shows where you rank across your service area, which competitors are taking the calls you are missing, and exactly what it would take to become the first call. The findings are yours to keep.
Get your free Maps audit