Local SEO for medical, dental and aesthetic practices

How patients choose a practice now

Most people looking for a dentist, a med spa or a clinic start on their phone. They search for what they need, look at the practices on the map, and judge them on star rating, how recent the reviews are, photos of the practice and team, and whether the practice looks open, welcoming and available. Many then read a handful of reviews closely before they call or book online.

Increasingly they also ask AI assistants for a recommendation, and those tools lean on the same signals: reviews, consistent practice details and information from trusted directories.

What patients care about

• Trust. Detailed, recent reviews from real patients, and replies that show the practice cares.
• The specific treatment. Someone searching for implants, aligners or fillers wants a practice that clearly offers it and has reviews that mention it.
• Practical details. Opening hours including evenings and weekends, insurance and payment options, and whether new patients are being accepted.
• Presentation. Real photos of the rooms, the team and, where appropriate and consented, the results.

The practices we work with

• Dentists: new patients, emergency appointments and high value treatments
• Orthodontists: braces and aligner consultations for families and adults
• Med spas: Botox, fillers, laser and the treatments clients book again and again
• Plastic surgeons: consultations for the procedures you want to grow
• Dermatologists: medical visits and cosmetic treatments
• Chiropractors: new patients searching with pain
• Physical therapy: patients choosing their own clinic
• Optometrists: eye exams, contact lenses and eyewear
• Vets: new clients, urgent visits and loyal pet owners

The approach is the same for every practice; the searches, the patients' worries and the directories differ.

What we do for practices

We manage your Google Business Profile with every treatment listed in the words patients use, build a steady flow of reviews with privacy safe replies, keep your practice details consistent across Google, Apple Maps, Yelp and the health directories patients check, such as Healthgrades and Zocdoc, push your rankings on Google Maps across your area, and get your practice named in AI search. Every month you see your rankings and the calls and bookings they bring.

Where to start

The free Maps audit shows where your practice ranks today across the area your patients come from, which practices are winning the new patients you are missing, and what it would take to change that.

Questions owners ask

How is SEO for a practice different from SEO for a contractor?

Patients compare more carefully and care more about trust, so reviews, photos of the practice and team, and clear information about treatments, insurance and availability matter even more. Replies to reviews also have to protect patient privacy, which changes how they are written.

Can we reply to reviews without breaking patient privacy?

Yes. Replies should never confirm that the reviewer is a patient or mention any treatment. We write replies that thank people and address concerns in general terms, and invite them to contact the practice directly.

Do individual practitioners need their own profiles?

Google allows individual practitioner profiles in some cases, and for some practices they help. Whether they help yours depends on your setup, so we look at it on your free audit.

Can you help us get more patients for specific treatments?

Yes. People search for the treatment more than for the practice type: implants, Invisalign, Botox, laser hair removal. We list each treatment you want more of on your profile and give the most valuable ones their own pages.