Local SEO for every kind of local business
Someone with a burst pipe calls the first plumber they find. Someone choosing a dentist compares reviews for days, and someone hurt in a car accident wants a lawyer they can trust. Each industry has its own searches, competition and customer worries, so each gets its own approach.
What every local business has in common
Whatever you do, the same moment decides your business: someone nearby needs you, searches or asks an AI assistant, and calls one of the first names they see. The work is always about being one of those names and being the one they pick.
What changes from industry to industry is what people type, how urgent it is, how much each customer is worth, how carefully they compare, and who you are up against on the map. The pages below explain how we approach each one. If yours is not listed, we very likely work with it already, so get your free Maps audit and ask.
For the bigger picture in each group, see SEO for contractors and home service businesses, local SEO for medical, dental and aesthetic practices and local SEO for law firms.
Home services
- RoofingWin the storm calls and the replacement jobs before your competitors do.
- HVACWin the breakdown calls in peak season and the replacements all year.
- PlumbingBe the plumber people call when water is going where it should not.
- ElectricalWin the urgent repairs and the panel upgrades, EV chargers and generators.
- Garage doorsStand out on a crowded map and win the broken spring calls.
- PaintingMore estimate requests for the jobs you want most.
- LandscapingFill your route with recurring clients and win the bigger projects.
- Tree serviceStorm calls, removals and the trimming work in between.
- Pool serviceWeekly route customers, plus the repair calls that pay best.
- Pest controlWin the call when the pests show up, then keep the customer.
- SolarBe the local installer homeowners trust before the first quote.
- Water damageBe first on the map when a flooded homeowner needs help now.
Health and beauty
- DentistsMore new patients for the treatments you want most.
- Med spasMore bookings for the treatments you want to grow.
- OrthodontistsMore braces and aligner consultations from local searches.
- ChiropractorsNew patients searching with pain, today.
- Plastic surgeonsConsultations for the procedures you want to grow.
- VetsNew clients, emergency calls and loyal pet owners.
- Physical therapyPatients who search for you directly, and the ones referred to you.
- DermatologistsMedical visits and cosmetic treatments, from local searches.
- OptometristsEye exams, contact lens fittings and eyewear sales.
Legal
- Personal injury lawyersBe the firm people call after an accident.
- Family lawBe the firm people trust at the hardest moment.
- Criminal defenseBe the number people call after an arrest.
- Estate planningClients planning ahead, and families handling probate.
- ImmigrationClients who need a lawyer they can trust, in their language.
- BankruptcyPeople searching for a way out of debt, close to you.
- Workers' compensationInjured workers searching for help with their claim.
Find out who is getting your calls
The free Maps audit shows where you rank across your service area, which competitors are taking the calls you are missing, and exactly what it would take to become the first call. The findings are yours to keep.
Get your free Maps audit