Dermatologist SEO for medical and cosmetic patients
Some patients search for a dermatologist because a mole worries them. Others want Botox, laser or acne treatment. Both compare practices on Google before they call. We help your practice show up for both kinds of search and win the booking.
Two kinds of dermatology patient
Medical dermatology patients come with a problem: a changing mole, a rash that will not go away, acne, eczema, psoriasis or a skin check. They search by condition or simply for a dermatologist nearby, and choose on availability, insurance and reviews.
Cosmetic patients come by choice. They search for Botox, fillers, laser treatments, chemical peels or acne scar treatment, and compare practices on results, reviews and how the practice looks and feels. They often compare dermatologists with med spas.
A practice that offers both needs a profile and website that speak clearly to each.
What people search for
| Patient | What they type | What wins the booking |
|---|---|---|
| Medical | dermatologist near me, skin cancer screening, acne dermatologist, mole check | New patient availability, insurance, expertise |
| Cosmetic | botox dermatologist, laser skin resurfacing, chemical peel near me | Results, reviews about the treatment, a polished practice |
| Practical | dermatologist accepting new patients, dermatologist that takes [insurance] | Clear, current information on the profile |
What we do for dermatology practices
Every condition and treatment listed
The right categories, medical services and cosmetic treatments listed in patients' words, insurance details, and whether you are accepting new patients.
Reviews from both kinds of patient
We help you ask every patient for a review in a way that fits patient privacy rules, and reply to every review without mentioning anyone's care.
Pages that rank by condition and treatment
A website with clear pages for your main conditions and cosmetic treatments gives Google and AI search a strong signal, and gives patients somewhere to land.
Directories patients book through
Many dermatology patients find and book through Zocdoc and Healthgrades. We make sure your providers, locations and services match there, on Apple Maps and on Google, which also helps AI assistants describe your practice correctly.
How it unfolds
We start with whichever side of the practice you want to grow first, medical or cosmetic, and set up your profile within about a week. Your monthly report splits rankings and calls so you can see both sides clearly. A free Maps audit shows your starting point.
Questions owners ask
Should medical and cosmetic dermatology be marketed differently?
Yes. Medical patients search for conditions and care about insurance, availability and expertise. Cosmetic patients search for treatments and care about results, experience and price. Your profile lists both, and your website should have separate, clear pages for each.
Wait times for dermatologists are long. Does availability help?
Very much. Many patients search for a dermatologist accepting new patients or offering appointments soon. If you can see new patients quickly, saying so clearly on your profile and website is a real advantage.
Can you help with reviews mentioning specific providers?
Patients often mention the doctor or physician assistant they saw, and that is fine when they choose to. Google's rules say the practice must not ask patients to name staff, so we keep review requests general.
Find out who is getting your calls
The free Maps audit shows where you rank across your service area, which competitors are taking the calls you are missing, and exactly what it would take to become the first call. The findings are yours to keep.
Get your free Maps audit